BSkyB To Pay 21st Century Fox To Acquire Sky Italia And Sky Deutschland

BSkyB has agreed a move with 21st Century Fox to buy a majority stake in Sky Italia and Sky Deuthchland.

The company announced a financial deal of £4.9 billion ($8.33 billion) to acquire Sky Italia and 57% of Sky Deutschland.

If the deal is given the green light by regulators, the newly-formed Sky Europe would emerge with almost 20 million European customers.

 

Rupert Murdoch stands to gain a huge amount from the takeover.

He owns 21st Century Fox, which, of course, owns Sky Italia and Sky Deutschland, but also holds a 39 percent stake in BSkyB.

That means the UK business is effectively buying its sister companies, adding some more cash to Murdoch’s war chest ready for another crack at an $80 billion takeover of Time Warner (and HBO).

In the UK alone, Sky has seen the number of connected homes double over the past year to over 5 million.

While it faces increased competition from BT and Virgin Media, it’s pushed forward with on-demand offerings like Sky Go, which now counts 5.5 million registered customers, and streaming service Now TV.

Sky wants replicate that success in Italy and Germany, giving the Rupert Murdoch-backed company the chance to tap new markets where combined paid TV, broadband, and streaming services aren’t quite so popular.

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